Our Story
Oh, Hey! I'm Alissa.
Designer, maker, professional procrastinator, and the human behind Graefic Design.
First things first: it's pronounced graphic. My maiden name is Graef, and since I made a career out of graphic design, the name practically wrote itself.
Graefic Design: The Retail Edit started back in 2016 with one design, one gray T-shirt, and a whole lot of creative ambition. What began as a little side project turned into a colorful collection of hats, apparel, stickers, gifts, and whatever else my brain decides we need to make next.
And honestly? That's exactly how I like it.
A Little Bit of Everything. A Whole Lot of Personality.
I've always loved creating things that make people smile. The kind of stuff that makes you laugh out loud, immediately think of your best friend, or say, "Okay, that's so me."
Some days that means a cheeky sticker with a little attitude. Other days it's a colorful hat, a cozy sweatshirt, or something completely unexpected.
I don't believe everything has to fit neatly into one category. We're all a little bit of everything, and I think the things we surround ourselves with should reflect that.
Charleston Roots. Creative Chaos.
Charleston is home, and those roots have always been part of Graefic Design.
Fun fact: the cursive CHS design you'll find on some of our products is actually my handwriting. It's one of those little details that makes what I create feel even more personal.
Over the years, Graefic Design has found its way into local shops, collaborations with other small businesses, and the hands of people who love a little personality in their everyday lives.
And while the designs, products, and ideas keep evolving, the heart behind it all hasn't changed.
Made to Make You Smile.
I'm a big believer that life is too short to take yourself too seriously.
I also have about 47 ideas happening at once, a tendency to procrastinate until the last possible second, and an endless desire to make something new.
Graefic Design is a little reflection of all of that.
So whether you're here for a gift, a laugh, a little retail therapy, or something that just feels like you, I'm so glad you found your way here.
Thanks for supporting this little corner of creative chaos.
Now go find yourself something good.
— Alissa