FREEBIE | Mood Board

Let's create a mood board!

What the heck is a mood board?

Glad you asked! A mood board is a great way to get down your initial thoughts and ideas about what you want your branding to be. It usually includes images and color swatches that portray the "feelings" and esthetic you want your brand to represent.

For example, if your business falls within the health and fitness categories and you're gearing your services towards women, you'll probably want to give your audience a sense of strength, confidence, and empowerment. How do we do that?

1) Start envisioning what images come to your mind when thinking of these keywords. Is it a woman lifting weights? Is it a woman practicing yoga outdoors? Whatever it may be, start searching for images that portray that. A great, free resource I love to use for this is They're all hi-resolution* and royalty-free˚ and you can find just about anything on their website.

2) Once you have those picked out, next up are the colors. Take a look at what you chose. Is there a color theme? Do you notice you chose images with more blues and purples than pinks and greens? Color has a lot of meaning, as you can learn here, so when it comes to choosing the right ones to represent your brand, knowing a bit more about what they mean can be extremely useful.

To help you get started, I've created a mood board sample and template on Canva. This will help you get started and is free and simple to use. Let me know what you think in the comments below. If you have any questions about how to start, how to use the template, or anything else pertaining to branding for your business, shoot me a message! :)






*Hi-resolution images are larger images that are 300 dpi or more, making them perfect for print and digital formats.

˚Royalty-free means no credit or payment to the original author is required. Images are free to use at your discretion, in any format.

Leave a comment

Please note, comments must be approved before they are published